Founders Of Leo

Dan Anderson – The CEO And President Of LEO

“If there is anything that sums me up,” Dan says, “it is that I passionately believe in the potential inside people. Anything that someone else has done, you can do also.

In fundamental terms there is no difference between you and other people – the hardware is all the same – the only thing you need is a key to unlock that latent potential.”

In many ways Dan’s career has been a quest to find a platform to act as a catalyst for this vision of personal and professional development. As a by product of this search he has gained European and Global direct selling executive experience; he did management and training consultancy to Fortune 500 companies; is an experienced Master Practitioner trainer and facilitator of NLP™; and has outstanding training and public speaking skills.

Together with his friend and partner Atif Kamran he launched LEO to be everything that he had learned and everything he had never found.

“Entrepreneurship is the key,” Dan, self-employed since 21 years old, explains. ‘By being in business for yourself you learn everything you need to be successful. It is more fun, more fulfilling and more rewarding”.

Most businesses fail, is an adage as old as civilization. LEO was designed to be an entrepreneurship hot-housing environment. Through championing e-learning and training products, LEO associates learn all the skills they need to be successful at their dream business. Through the Business Ownership Award programme they finally gain the seed-capital to start it – with the skills in place, and LEO as a Global partner and mentor, the business model virtually guarantees success.

Dan’s most relevant experience is probably when he was a training consultant, starting out of nowhere building a consultancy contributing to some of Europe’s most successful companies. Clients included Toyota, DHL, Phillips, Digital Equipment, some of the largest retailers in the UK, banks, professional service firms, and a whole cross section of modern and traditional business.

After being a successful consultant he found himself back in Direct Selling when a UK Telecoms company asked him to join them as European Sales Director. After that he joined one of the largest Chinese companies in the world and ended up as one of six Vice Presidents. Dan was responsible for the 24 countries in Europe, as well as Israel, Canada and USA.

He was pitched to join an entrepreneurial start-up, and from a base of 300 distributors, during the time when he was President the business grew to 13 million accounts through an innovative hybrid of social networking and direct selling. In early 2012, he elected to leave the business to pursue his own vision.

Atif Kamran –The Chief Marketing Officer

Atif lives in London, UK. He is fluent in four languages and has a wealth of International business experience.

Born in Pakistan, he has lived and/or worked in the UK, Dubai, Bangladesh, China, Germany, Turkey, Africa, Middle East as well as most countries in Eastern Europe.

“While I am very proud to be born in Pakistan, I truly see myself as a citizen of the world,” says Atif. “In fact, this is one of my passions that drive me in LEO, that we can create a truly multinational and multicultural business. The world needs a business that connects people and unites them in entrepreneurship.”

Prior to LEO, Atif was involved with a business that created a social community with millions of members all over the world, but especially in South Asia.

He was one of the top field leaders of that business and broke records in every imaginable category. 

Before that he worked as European Training Manager for the number one Chinese direct selling company globally. He traveled across Europe and supported and trained tens of thousands of distributors. Atif has over 10 years experience in Direct Selling, having worked as a successful field leader as well as on the corporate side. This unique blend of experience enables him to understand business needs on both sides.

“I believe in training and professional development,” says Atif. “I started my career as a computer engineer. Today I am a co-founder of a company that has the potential to touch millions of people all over the world. I go on stage in front of thousands, I manage IT implementation, and I support sales leaders in four different continents. Yet when I left my job as an engineer, my family were concerned that I was a leaving a ‘real’ job. But I knew I had the potential to be more.”

Atif’s role in LEO would be called Sales Director in a traditional company. In LEO his title is Chief Marketing Officer. As a co-founder of the business with Dan Andersson, he is corporate through and through, but his real job is to lead the field sales force. To drive recruitment, field communication, training, motivation, sales incentives, events, tools and systems.

“I believe that there is a Lion inside everyone. You just have to unleash that potential inside you, to achieve success beyond your wildest imagination,” says Atif.

Bernard Landi [FCCA] – Chief Financial Officer

As a professional accountant of many years standing, Bernard has been made a Fellow of the Association of Chartered Certified Accountants. He has held numerous Finance positions with multi national corporations including Dun & Bradstreet, prior to starting his own private practice in 1996.

Landi Accounting now have a wide portfolio of clients, with the majority being in the Advertising, and Direct Marketing sectors. Within this sector they have clients in Media, Adertising, Public Relations, Online and Digital Media Agencies. Most clients are international, with many having links in the USA, and Asia. For most of his larger clients, Bernard acts as their Finance Director.

Syed Mahboob Hussain Shah – General Manager

Mr Mahboob has more than 12 year work experience in Network Marketing and Direct Selling Industry both on network side and Corporate Side. He has a varied experience of company incorporation, training, and Management. He served the Industry as Country Trainer both at his home country; Pakistan and international.

Mr Shah has started his career as a Civil Servant in Government sector in Pakistan and worked on very high profiled important assignments in different Ministries and Departments of Government of Pakistan for about 10 years. He is a University Graduate with major in Economics holding Post Graduate Diploma in Export Marketing and Management. He is Diploma Associate (DA) of Institute of Bankers in Pakistan.

Mr Shah worked in one of the largest Commercial Bank financial Institution of Pakistan in Operations, Management and Training. He has also worked as General Manager, Head of Operations, Head of Corporate and Legal Affairs in Pharmaceutical, Real Estate, Housing and different other Private Sector Organizations.

Apart from his professional work, he is an Anchor/Resource Person/Presenter/Host in Pakistan Broadcasting Corporation, Pakistan Television. In recognition of rendering Social services and uplift of community, Mr Mahboob Shah awarded Gold Medal by Govt. of Pakistan.

Michelle Smith – Director Of Sales & Training

Michelle brings over 20 years of executive Operations and Sales experience in direct sales, business to business and consumer packaged goods with expertise in start-up companies across a diverse spectrum of industries.

With an established track record of driving bottom line efficiencies and top line revenues, she attributes her success to building, motivating and coaching solid teams focussed on setting and achieving result-driven goals.

“Start-ups are my passion and my expertise, starting at zero and building a successful business through goal setting, hard work and drive is life changing. Not by what you make but by what it makes of you.”

A natural progression for Michelle was Direct Sales where she can apply her passion and experience helping new Representatives with their “start-up” businesses every day. “Once I found Direct Sales, I never looked back. Through first-hand experience in helping Representatives build a business that allowed them to reach otherwise unattainable goals, I have witnessed life changing results. Once a person finds their passion in any business, they switch their gears from park or neutral into drive and they are unstoppable. There is no industry where this is more evident than in Direct Sales and there is no better satisfaction then knowing what you do every day has a positive impact on the success of others”.

Excited about her new journey with the LEO team, Michelle is eager to work with our Canadian Members to support them in reaching their goals and building their successful LEO businesses.

Sohail Ramzan – Chief Technology Officer

Sohail holds a Master's Degree in Business Administration with Majors in Management Information System. He is also a certified Project Management Professional (PMP) from Project Management Institute USA. (PMI USA). Sohail holds an impressive track record of successfully and effectively managing IT departments including all aspects relating to HR, infrastructure/technology, software needs analysis, development, implementation, configuration and change management as well as systems support and maintenance.

As a PMP Certified Professional Project Manager, he established Project Management Office (PMO) at one of the leading Oracle Certified Partner Companies in Pakistan. His recent project with USAID has given him exposure to work with International funding agencies and global project execution models.

He has given IT consultancy and Project Management Services to diversified industries such as Aviation, Oil and Energy Sector, Utilities Sector, Trading Companies, Textile industry, Law enforcement agencies, International funding agencies and of course to the Direct Selling Industry.

Geraldine Aquino – Chief Operating Officer

Geraldine Aquino brings over 20 years of experience in all areas of direct sales, from field representative to corporate executive. As a child growing up in a direct selling home, she quickly discovered that direct sales was the perfect avenue for women to realize their goals and dreams while trying to balance a family and work life. At a very young age, she gained a respect and passion for an industry that could literally change a woman's life overnight. When one woman's life changes, so do the lives of her children and everyone around her. Time and again, Geraldine has witnessed how someone coming into this industry, with no experience and very little investment, could follow a training plan and get on track to becoming a successful entrepreneur.

Through her roles as Vice-President of Sales, General Manager, Director of Sales Development and Training, and Executive Director, Geraldine has led established and start-up companies to enormous success. As a hands on direct sales field leader and an established corporate executive, she combines the best of both worlds: a love for working in and with the field as well as the proven skills and knowledge necessary to operate and build a successful company.

Geraldine's credo is, "You can live your life by design or by default. I choose design!" We are all in control of what we do and the paths in life we take, whether we achieve our goals or we don't. She believes that direct sales fosters the entrepreneurial spirit in all of us and allows us to believe in not only the dreams that are bigger than ourselves, but more importantly it teaches us how to believe in ourselves. That is where true success lives.

Geraldine has built her reputation in the direct sales industry by coaching and developing leaders to achieve their goals and turn their wildest dreams into reality and she looks forward to continuing that success to help YOU find your success.

Graham Kent – Global Commercial Director

Formerly with the British Army, Graham has worked for a number of companies in the Direct Selling industry, traveling extensively around the world.

Based in the UK office, his remit is to run the operations that make the LEO machine work seamlessly; from the launch of a market; through establishing offices; to managing ongoing Customer Support, Logistics and supporting projects.

Graham also drives our applications for DSA membership in the countries in which LEO operates, and ensures that the operational processes and procedures continue to meet DSA, local and International compliance requirements.

Mihir Magudia – Global Director Of External Relations

Mihir has a strong track record of working with major global brands. He has helped them to raise their profile, influence the future shape of their markets and ensure that they are at the heart of political discussions. He is passionate about disruptive technology and the potential to change the way global business operates. With a decade of experience in communications, Mihir´s role at LEO is to oversee external relations and help to raise the profile of LEO across the world. In particular he is responsible for LEO´s relationships with the global media and national Governments.

Before joining LEO, Mihir held senior positions at communications and strategy consultancies working with clients in the health and technology sectors. As a very early adopter of digital currencies, Mihir is excited by the potential of LEOCoin to help businesses access global customers. Additionally Mihir believes that entrepreneurship and professional development can radically alter the status quo and fundamentally change the way business is done.

Winnie Leung – General Manager Asia Pacific Region

Ms Leung has worked in a number of different fields; from a career in the top management of global companies, to working as a professional violinist. For over twenty years, she has served in a management role with numerous top tier direct selling companies. She has travelled the world, living in Hong Kong, Canada and Taiwan and is fluent in English, Mandarin and Cantonese.

Ms Leung is passionate about helping people. She has a wealth of experience in training people in business acumen, communication skills, negotiation and learning skills. She strongly believes that learning is one of the most important things in life for personal growth and that through learning everyone has the potential to lead a more fulfilling life.

Ms Leung said "I am thrilled to be joining LEO and taking on the helm of their Asia Pacific business. With the company's overarching mission to unleash human potential and my own desire to make a difference in people's lives, this role presents a fantastic opportunity to help LEO expand their footprint across the entire region."

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